When you stroll into the spacious airy McDonald's just up the strip from the towrering Stratosphere, it is evident from the get-go that the franchise owners are pining for a chunk of the lucrative Starbuck's java niche they've out for themselves, until now.
And, America's most popular fast-food take-out joint is bound to surpass the Seattle-based coffee-makers wildest expectations, with their swell-tasting java products - such as Cafe Moca - which they've slyly introduced into the mix alongside their best-selling on-the-go quick-meals at affordable prices.
The appealing ads (surely you've noticed 'em) are not only slick, but have managed to rustle up millions-of-dollars worth of sales daily in spite of a troubled economy.
Well, I guess it's "tit for tat".
Just a few months ago, Starbucks introduced a morning breakfast sandwich, that smacked of a McDonald's rip-off.
So, I hazard a guess that turn-about is fair play, eh?
It appears that McDonald's is also transforming its image of late, too!
At the outlet in Las Vegas, which I often frequent, the ambience is decidedly upscale.
Daily, throngs of savvy world travellers are more inclined to slip in for a light snack at McCafe, than they are to patronize Starbucks or another upstart competitor (the tea leaf or something or other).
No wonder!
The decor appeals to the aesthetic.
The McCafe nook (the future design trend for McDonald's?) boasts "modern" (emphasis) mini-couches tooled in bright red leather and a casual assortment of tables that appeal to the senses.
Overhead, a state-of-the-art wide video screen, broadcasts the hippest sizzling hot cable shows, sure to attract the "with-it" discerning teen and twenty-something stylista ('fer sure).
In the main artery, there are simple subtle touches, that effect an understated elegance, too.
The chic blinds, tasteful light fixtures - and artful placement of well-crafted dividers - round out a "look" that is both inviting and comfortable at the same time.
OMG!
The small bouquets of carnations in a myriad of pastel colors dotting the table tops are actually freshly-cut flowers.
Real class, dudes!
Mac, you've come a long way, baby!
