Prince, the true King of Pop, ventured into new territory in recent days with the endorsement of a fragrance for women, 3121.
Taking a cue from the musical legend, the advertisers are aggressively plugging the scent as quite "xquisite" and "with a rhythm all its own".
If you're craving for C Chords, forget it.
The exotic cologne is composed with:
"Notes of bergamot, orange flower and sandalwood entice, tease, and beckon."
Beckon?
Now the alluring images of the Pop Icon in the promotional blurbs make sense.
The designer perfume is offered up in Prince's signature color - Purple - in a quality designer bottle sure to be a collector's item.
Could this new enterprise have anything to do with the mercurial businessman's latest decision to release his new CD to fans for free, much to the chagrin of top-level brass at a major label?
Die-hard Prince-lovers are assuring everyone at prince.org that it was good strategy.
"Cheeky marketing strategies can breathe new life into a veteran recording artist's career."
True!
And, companies like Verizon are helping to make that happen.
You can now download Prince's new single from their site.
Talk about saucy!
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