The New York Times reported recently that a New York Socialite is producing a video based on her best-selling book "The Manny".
Directed by Michael Jaffe, it appears to a pot-boiler, of sorts.
The publishers are hoping that it will be this season's answer to another popular hit "The Devil wears Prada".
What is a "Manny"?
The lens focuses on a relatively new phenomenon: a look at the privileged rich who are "hiring" male nannies to keep their tots in tow.
"The Manny" chronicles the trend towards the male hiring of nannies "...to expose sons to the sort of informal knowledge about sports and girls that nannies and workaholic fathers were not delivering."
There was a hot-bed of activity around the original manuscript written by Holly Petersen. After a feverish auction, with many key players jockeying for control, Dial Press won out with the top bid.
The finished video will be posted on YouTube and features sizzlin' rap and a number of celebrity cameos.
The "Manny" is being portrayed by a 29-year-old model named Johannes Huebl known around the late night party circuit as Joe Hotness (I kid you not).
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