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Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Sunday, July 18, 2010

Steve Jobs...iPhone and lofty notion of “anechoics” piques curiosity among users!





Wizard fesses up that rim may muffle sound reception!




The Holy Scriptures note that  - "In  the beginning" - there was one of these.

And, a high-profile pundit - Bill O'Reilly - tries to pique the curious (and, at the same, educate  'em) - at the upbeat close of his live telecast each evening on Fox TV with a quiz about one.

Of course, I am referring to the almighty "word".

In fact, during these troubled economic times in American - when unemploymnt is at an all-time high, for instance - many are struggling to raise the consciousness for good reason.

In sum, there is an urgent need to lift up a handful of citizens by the bootstraps, but few have the capacity to step forward and accomplish the task.

Then, there is the question of corporate responsibility, which Execs tend to shirk from on these once-pristine shores.

Does BP spring to mind?

Except for one top dawg at the Apple Corporation.

CEO Steve Jacobs held a press conference yesterday, with the specific aim of reaching out to customers who were recently stung by a number of bugs the spanking-new version of iPhone thrust upon 'em unexpectedly and without warning.

If not held "just so", reception would end up in the dumper "just like that".

Jobs, an intelligent forward-thinker - and a true invention maestro - not only seized the day to invite a rare glimpse into Apple's secret testing facility (mind-blowing, no doubt) but also introduce a "word" that would best describe (without much difficulty) the nature of a glitch in the iPhone product.

Anechoic.

Say what?

The term originates in the field of electronics - and is used to describe anechoic chambers - rooms designed to completely block sound or other electromagnetic waves.

In tandem with a detailed lecture on the subject, Jobs unveiled images of Apple’s state-of-the-art facility, to better describe the fascinating process.

“You have to build these rooms or you don’t get accurate results. We’ve invested over $100 million on this," he excitedly gushed to a rapt audience of geeks, regular folks, and media hounds anxious to get a jump on it.

In a nutshell, Apple uses the massive rooms to test reception and potential interference from other electronic transmissions.

Ultimately, the goal is to prevent unexpected snafus like the one which surfaced at the unveiling impromptu, which must have embarrassed the heck out of Apple's Chief wizard initially.

After all - until now - Steve Jobs and his Apple crew appeared to have been infallible.

Not!




Tuesday, March 16, 2010

Microsoft...employees bite forbidden Apple! Quote of day....







According to a news report on the radio, execs at Microsoft were a little miffed to learn that employees at Seattle's headquarters were skulking about in the shadows with Apple products in hand.

In fact, on one occasion - after spying a cell phone with another brand name etched on its state-of-the-art stylish face - a head honcho snatched the gizmo up and pretended to be on the verge of smashing the offending communicaton device into smitherines.

When a reporter asked the top brass to comment on the issue, they were quick on the up-take, and offered up this quote of the day:

"Employees use rivals products to better understand the competition."

And, drool at the thought of conjuring up such cool inventory beyond their own creativity capability still!





Thursday, August 30, 2007

iMac...puts bite in Apple


Steve Jobs has unveiled a polished new Apple...with innovative bells and whistles.

Most notably, the exterior design has gone through a major transformation.

The sleek little devil is fashioned in an aesthetically-pleasing aluminum casing.

Yeah, time for the old heave-ho.

The old plastic facade always reminded me of a kid's sophisticated plaything.

When I was newbie, a scant few years ago, my first computer purchase was an Apple.

After all, it was always the tool of choice for artists, designers, and other creative types.

But, it wasn't long before I pined for a regular desktop PC.

You see, every time I hankered to attach an appliance, or facilitate leading-edge software, the clerk at the computer outlet would shake his head sadly in response when I beamed that I owned, "A Mac, of course".

"Not compatible", he'd shrug, as he walked away to serve another more computer-savvy customer.

But in recent days, Apple has surmounted many of those obstacles.

For starters, there was a switch to intel-based computer chips which have helped boost performance, and subsequently, sales.

In addition, the ilife suite of applications features a host of innovations for photo management and video creation programs.

Iwork productivity software has been upgraded to include a new spreadsheet operation called Numbers.

Steve Jobs expects that Mac users, who generally use Microsoft spreadsheets, will be joyful about this turn of events.

Believe it or not, the snazzy, ultrathin wafer-like model, are a couple of hundred bucks cheaper than the models before them.

Industry analysts and critics are responding well to the unveiling.

"Because this new iMac is so fully-featured, especially compared to other systems on the market, we had to give it an Editor’s Choice,” reported Rich Brown at CNET.

Brown also compliments the redesign of the Apple Keyboard adding that, “key mechanics also have a smooth response that make it a pleasure to type on.“

Bottom line, Brown concludes, “With its super-elegant new design and a strong configuration, Apple’s new iMac competes with the PC desktop market better than perhaps any previous Mac to date.”

Maybe its time to trade my PC in.

Any takers?
 
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