McDonald's...putting on airs or feeling economic pinch?

That cherry pie hits the spot, alright!

After an appointment in Eagle Rock on Friday, I popped into McDonald's for a snack.

Imagine my surprise when a young employee sauntered up to me with a tastefully decorated tray in hand and offered me a sample of "cherry pie" speared on a lightweight toothpick.

Did I waltz into Starbucks by mistake?

Two thoughts crossed my mind when the young lady made her pitch.

The fast-food outlet was either putting on airs - or quite simply - struggling to find ways to edge out the competition amidst an economic downturn that appears to be affecting all businesses near and far.

I expect that if McDee's hires a few new employees who speak English (with established communication and people skills) - just maybe - customers will begin to cruise out of the parking lot at the Golden Arches with a smile on their face instead of a bad taste in their mouth.

As Ray Kroc (founder) astutely noted:

"It requires a certain kind of mind to see beauty in a hamburger bun."

http://www.julianayrs.com

McDonald's...prices go up today! But, service remains shoddy...

If you dropped into McDonald's this morning for your favorite egg McMuffin, you must have been taken aback - like I was - when you got less cash back in your change.

The cashier must have overcharged 'ya, right?

Wrong!

Prices went up today, across the board, at the fast-food take-out!

And, their spanking-new breakfast menus reflect the changes.

The counter person shrugged.


"Prices are going up everywhere."

The hike is not outrageous.

But, for those in the lower income strata who have to pinch pennies to get by, there may be a bit of a financial strain.

Are businesses charging more for goods and services simply because the competition has begun the trend?

Or, is there a specific reason for the increase?



Business owners blame the high cost of fuel which trickles down and affects shipping and delivery costs.


In McDonald's case, there may be another reason.

Was it just a coincidence that new prices went into effect today on the heels of the announcement that the fast-food giant would boost dividends to stockholders?

It sum, it appears that McDonald's execs are taking away with one hand and giving back with another.

Clever!

Now, how about boosting the - freshness, quality, and nutrition value - of the food?

Service trends - or the lack thereof - are ready for a major overhaul, too.

For instance, of late it's rare, that the doors at the "golden arches" open promptly at 6 a.m. as advertised.

Notwithstanding, service personnel on tap at the counter tend to be inexperienced, lacking in communication skills - and quite generally - not very savvy in the customer relations department.

What ever happened to the concept of service with a smile?

Ray Kroc must be turning over in his grave!

Give 'em the old soft shoe...