Like the "Classic Coke" boon-doggle before it, Gap's sly effort to add fizzle to their product, fell flat with the folks that really mattered.
A loyal fan base.
Even though sales have been down of late, due to a troubled economy, the opinion of shoppers was difficult to ignore as they articulated their thoughts on the overhauled logo on animated talk shows around the Nation over the past few days in heated debates.
Hated it!
Indeed, before the stitches in the labels were barely knotted, die-hard gap fashionistas were denouncing the lame actions of the top brass at GAP headquarters.
To most, the logo in motion, was just as bland as the - khaki pants and untailored shirts with little or no personality they churned out ad nauseam in primary colors - and hawked in lacklustre retail outlets around the country
In fact, Barack Obama's tendency to sport "tacky" Mom jeans, can probably be traced back to the designers (!) at the once-flourishing clothing manufacturer.
In spite of the fact, sales have been down (and their bread-and-butter accounts just about eaten up) execs at the GAP have been inclined to kow-tow and revive the old familiar logo.
Who knows, the little engine that once could, may be a collector's one day!
'Til then, the powers-that-be would be wise to invest in - Ross, Abercrombie & Fitch, or even a chain of second-time-around clothing shops - to bridge the gap.
After all, that is where the smart fashion-savvy moolah is rustling up trendy threads today.
At least until middle-American tastes are revving up cash registers once again.
Amen!
GAP never looked so good!
