Spring break!
Sophomoric humor is a big seller, just ask the founders of rising Break media!
By focusing their market strategies on the nasty essentials for dudes 18 to 34 - such as beer, lifestyle products, and movies - the top brass at break.com found themselves salivating over the profit margin as their web of sites geared towards hornie young men soared in popularity.
Curiously, that's my demographic (according to Alexa)!
Perez Hilton, eat your heart out.
A bevy of bodacious babes - a mainstay at the high-profile perch at the trendy gung-ho social hubs such as Chickipedia, Cage Potato, Mademan, and Holy Taco - have succeeded in rustling up an avalanche of hits, too.
Heck, boys just want to have fun!
The precise marketing campaign boosted the traffic thirty-five percent in 2009 to a staggering 27.9 million visitors in February.
Currently, Break.com is the 11th most-popular video network behind you-know-who.
Investors have not been shrinking violets, either.
Lionsgate invested about $23 million dollars in stock in 2009 which amounts to a 41 percent stake.
Keith Richman (CEO & founder) chuckled in a recent interview that "break" is Comedy Central meets MTV's jackass meets America's Funniest Home videos meets Maxim magazine.
As the success of properties streak along at break-neck run-a-way speeds, Richman has turned the corner and expanded into gaming.
A Shanghai-based development studio is slated to introduce 5 new games in the near future with the break logo etched on the eye-catching packaging.
The success of their current offering - MMA FightPicker - paved the way.
Some may recall that break.com was formally bigboyz.com in its halcyon days.
Richman and his associates snapped up the potential money-maker with a paltry start-up nest egg of approximately 1.5 million dollars in 2004.
Unlike YouTube, break.com pays for video content, but getting the nod for broadcast from the powers-that-be is a tough nut to crack.
Most submissions (they pay flat fees of $400.00 to $2,000) don't have a lot of mass appeal, Richman sighed.
"The videos appeal to friends and contemporaries," he noted for the record.
The ideal "break" artist goes beyond content that consists primarily of prat falls, pranks, stunts, music video paradies, and stupid pet tricks (sorry - Dave Letterman - keep submitting).
At break, a young filmaker may land just that - a break into the business - according to the astute exec with a finger on the pulse of America's raging hormones.
Judging by the tone of his interviews with the media, the innovative visionary with an eye on the almighty buck, is proud to be a part of the lofty achievement beyond all the farting, gratuitous sex, fantasy gaming, and what-have-you.
