Now that Gold's has saturated the print market - locally, at least - their sales department is zipping out e-mails encouraging new membership - by dangling a carrot, of sorts.
You can mingle with stars at the local gym if you hot-foot it down there and join.
For instance, the advertising blurb notes that Tiger Woods was not hitting a ball - but the weights, rather - as a regular guest at their outlet in Miami. I guess the top swinger needs to tone those biceps to drive the ball a little farther.
I was surprised to hear that Lindsay Lohan was caught in the act of exercising at Gold's Utah. Frankly, I was under the impression the only muscle she lifted was the one she uses to hoist a cocktail to her luscious lips.
Now, the "Boss", that's another story.
Just the mention of his name conjures up virile images of the superstar musician on stage, with cut-off sleeves hugging highly-defined, bulging arm muscles.
Yeah, no self-respectin' Jersey boy would wimp out, to be sure!
So, when the PR team says he's been turning up to tune his physique at Gold's Long Branch in New Jersey in preparation for his first full-scale tour of the U.S. and Europe, I don't question the veracity of their statements.
As to Tyson Beckford, the world famous super model and actor, he has to train somewhere - so why not Gold's?
For years, Gold's was a step above 24 Hour Fitness and Bally's; a work-out joint geared for the guy seriously into heavy-lifting, free-style.
Heh, those guys go for the big guns!
But, Gold's tended to be a cut below serious body-building gyms, nonetheless.
The owners are now pushing the club for the mainstream consumption.
The lay-out for the clubs is generally aesthetically pleasing, and the equipment - generally state-of-the-art - up-to-date, and humming beautifully.
The ambience is cool - populated by a low-key, not-in-your-face crowd...
A plus to me at the Hollywood gym?
If you forget your work-out shorts & T's, they won't bar you from the floor...yeah, you can whip up a sweaty routine in blue jeans, cargo pants, whatever.
When Gold's designed the lighting, smart choices were made, too.
Other gyms slow on the uptake - maybe they're just not savvy? - are still using unflattering fluorescent bulbs, deadly!
For example, fluorescent lights generally cast an eerie green tinge to the skin; more importantly, fail to define a cut, muscled bod, in the work-out room.
At Gold's, the lighting has been artfully, and strategically, placed.
In the change room the physique appears bulked up after a work-out.
An inspiration to return, yes?
And, the upbeat music inspires and puts a body-builder in the mood to pump up.
Gold's is big on protein shakes; after a hard-hitting routine on the floor, members are encouraged to replenish the body with electrolytes and solid fuel for muscle groups to develop.
Management was wise in hiring their staff, as well...Gold's is one of a handful of gyms who facilitate trainers who actually look like they hit the iron themselves!
A good role model, don't you think?
If you've having a problem making a decision about a club, Gold's has a special offer on tap right now, to take advantage of.
Over Thanksgiving, just haul yourself over to one of their outlets, and try a couple of work-outs on the house.
Happy Turkey Day.
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