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Showing posts with label Commercialism. Show all posts
Showing posts with label Commercialism. Show all posts

Wednesday, August 25, 2010

Advertisments..."on demand delivery" changes landscape! Business booming!



Shortly after you hop onto the Internet, undoubtedly a barrage of unwanted pop-up ads will splash onto your laptop screen to contend with - touting exciting products for impotency (Viagra), feminine hygiene (tampax), colon cleansers - you name it.

Browsers have the option of  blocking  'em out, but that course of action may prevent legitimate dialogue boxes from gracing the screen at a myriad of popular web sites frequented throughout the course of the day.

Fortunately, some clever software developer has rustled up a clever "on line delivery" program capable of sorting through the ads to tailor a selection of the free-floating devils to meet your unique tastes and interests.

Once installed, only blurbs for the desired products will slip through the filter, and splash across the screen.

For web site owners - who acknowledge that ad revenue is of paramount importance to remain in business - the trend gives 'em the jitters.

But, not to worry, since there is good news along with the bad

Unlike a few years ago (remember the dot com bust?) the advertising sector of the business community is now burgeoning.

In fact, analysts in the field expect revenue to rise at least 12 percent in the next year or two.

"The net is fast-becoming a billion-dollar business that is a force to reckon with," one researcher asserted.

Personally, I used to prefer the Tattler web site to be pure and "ad-free".

But, revenue is important to keep the endeavour prospering, so I have relented somewhat.

Even still, I tend to choose advertisements that fit well with the design of the site, full of rich media that enchances.

Just - classy eye-catching visuals for the Tattler - please!

Plain text static adverts don’t cut it for me.

Even still, ads fathomed up in a myriad of creative ways, are proliferating on the Internet and netting big bucks.

Now, if only mainstream America, would take a cue!
 
 

Tuesday, August 24, 2010

Miss Universe...Miss Mexico nabs Crown! Brett Michaels hosts Trump snake-oil pitch!






Expensive fabrics draped the toned bodies of pretty contestants dripping  with dazzling gems, Hotelier Donald Trump urged television viewers to stay tuned because - after all - it was a live show (and “anything might happen“) - and a celebrity panel of well heeled Judges (which included one of the Baldwin boys, actress Jane Seymour, and ice-skater Evan Lysacek) struggled with the tough task ahead.

Selecting a candidate to be crowned Ms. Universe 2010 was not going to be an easy assignment - especially in view of the bevy of breath-taking beauties who turned out - in a bold-faced effort to snatch up the coveted title.

The telecast broadcast from glitzy Las Vegas was a splashy entertaining extravaganza which occasionally crossed the line and became a two hour commercial touting hair products, luxury resorts, and a surreal superficial dream that smacked of crass commercialism (though attainable).

What do you expect from "The Donald" - who co-host Brett Michaels referred to as - the Rock Star of real estate development?

The pageant contestants - who were little more than glorified Ambassadors of beauty for a host of Nations - strutted the stage in chic designer threads, bared their souls in backstage confessions, and ultimately fought tooth-and-nail underneath thick skin for a shot at a Diamond Nexus Crown and a swag bag that included a designer wardrobe, a year's supply of hair products, a closet-full of shoes, you name it.

In a dramatic moment - geared towards uncovering the stuff each model was made of - five of the finalists selected a question from a glass jar (transparency is important now-a-days in view of past scandals) to expound their lofty thoughts on.

One young woman noted that she wasn’t opposed to body scans at airports if it was going to save lives.

Another gorgeous gal appeared to miss the point when she objected to Government laws that enforced codes of dress in public, social, or work environs.

"Women should be able to wear what they want," she quipped without batting a make-up-laden eye-lash.

The root of the issue - religious considerations, for example - totally escaped her.

Did a government have a right to bar a modern woman from observing her cultural leanings or religious faith?

One sly gal asserted there were no incidents in her past to be concerned about - then confidently - gushed to the Judges that there was nothing she would do differently in her short life to date as a consequence.

Someone will probably drag out erotic nude photos of her nubile young bod in the near future, just betcha!

At this juncture, the gracious entrant thanked her family and friends for their loving support.

Brett Michaels was okay as a co-host and managed to pull off the task without any hitches.

I guess Ryan Seacrest wasn't available.

Brett was impeccably turned-out in an elegant black tux which featured satin flourishes on the lapels, shoulders and pockets, velvet button-down vest, and dress shirt open at the collar.

A silly necklace - and ubiquitous bandanna - turned the look into a fashion disaster in the final analysis, though.

Was he covering up a receding hairline, thinning hair, or what?

The fashion parade of designer gowns modelled by the beauty Queens was a visual delight.

As John Fever tickled the ivories - and belted out a ballad - the stunning models floated across the stage and  wowed the captive packed house below the footlights who excitedly broke into raucous rounds of applause throughout the heady evening.

The outfits ran the gamut from elegant and chic to dowdy and overdone.

Miss Ireland's necklace competed with a gown that - on its own - may have survived close scrutiny otherwise.

The contestant from Albania was stunning, on the other hand, in an open-backed diamond-studded gown accessorized with tasteful jewellery.

The gown worn by Ms. Philippines bellowed a big bow and long train which turned out to be a lot of excess baggage that bogged her look down (in my estimation).

The aqua number by Miss Jamaica was downright tacky - mainly due to the fact - there was too much design effort at the chest and waistline that distracted and weighed the outfit down.

The red flowing designer piece - with ruby button flourishes setting off a neckline - was a winner worn by Miss Mexico

In essence, the Pageant was all about knock-out female beauties, their heavenly charms, and the swirl of perfumed air they waft on.

The Miss Universe broadcast included product breaks backstage - where reps from the sponsors of hair pricey products such as CHI - shared techniques in hair styling.
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Tips, that required the use of the house brands provided by the sponsors, naturally.

Donald Trump - that rascal - took advantage of the broadcast to give Las Vegas and Nevada tourist hot spots a pushy plug.

Well-crafted video clips of Lake Mead (reservoir), Seven Sisters, and the Grand Canyon appealed to the senses - as far as contrived fluff goes - anyhoo.

The ladies demonstrated they were unselfish caring individuals when it was revealed that a part of the pageant activities included a drive to raise funds for a Nevada cancer charity.

The MGM Grand, the Mirage, Mandalay Bay (who hosted the pageant in their luxurious banquet room) and the Monte Carlo Resort were also featured in a larger-than-life promo that stressed how tactless a snake-oil-salesman Trump can be when given the chance.

One highlight of the night was a number - featuring five or six Elvis look-a-likes - performing a number from the sold out Cirque du Soleil live stage show titled Viva Las Vegas.

Male viewers were probably on the edge of their seats at home, panting over the swim suit segment, which was sizzling hot.

Models - perky, sensual, flirty - slipped into flimsy sexy bikinis (and heels) and walked-the-walk confidently as they savored their moment in the International sun.

Amidst the strains of "Hunka Burning Love", the girls paraded by, all flawless skin and lustrous "do's".

The set - crafted in grey metal - was too austere, though.

Cold, emotionless, too corporate.

Like the Ms.Universe competition?

Ms. Australia was chosen by her peers to take honors for Ms. Congeniality.

The TV viewing audience was given the opportunity to vote on the most photogenic model and best costume, to their delight.

In both instances, the fans chose Ms. Thailand.

When it came to the climatic moment to crown the new Ms. Universe there weren't any surprises.

1st runner up was Ms. Jamaica (who had been received well by the wild enthusiastic audience all evening).

But, a classic Latino beauty - with wide dark eyes and flawless skin - nabbed the Crown.

In view of all the illegal Mexican immigrant ink running rampant in recent days, I expect the honor boosted the country's pride in their homeland last night and on these troubled political shores.

In a heartfelt moment, the losing contestants swarmed the shy winner, and offered up congratulations like they really meant it.

Oh, there probably wasn't a dry eye in the house.

Yeah, I'm a sucker for schmaltz, too.

Excuse me while I go grab a hankie and blow my nose.

Til next year!



Larry King gives the "Donald" hair tip!


Sunday, February 14, 2010

Los Angeles Times..gets it wrong on Superbowl commercials!



Each week, the Los Angeles Times publishes a feature in the weeklend section of the daily, in which they mouth off about what is overrated and what is not.

In today's Sunday edition staff writers were inclined to lament that Super Bowl commercials were underrated.

Huh?

Actually, the complete opposite is true, if you are to believe the intense frenzied traffic on the Internet that proliferated during and after the highly-watched sports event.

In fact, at Yahoo and Alexa,  the  searches were so staggering, that the subject of  Super Bowl commercials was propelled into the golden heights of the top ten list.

Nowithstanding, earlier in the evening I also noticed links on a couple of well-travelled web sites inviting web surfers to play back those precious thirty-second-jolts of advertising which satiated a Nation's hungry for a bit of laughter in the midst of troubled storms that have been wearing us all down on all fronts of late.

Wake up, dudes!

When I was a kid, commercial break was the occasion to dash off to the water closet and take a whiz, rustle up a tasty snack, pick your nose (whatever).

To quote  one of the most successful slogans Madison Avenue ever came  up with:

"You've come a long way, baby!"



Saints win most-watched Superbowl?



Wednesday, December 17, 2008

Starbucks...glum faces on staff and no Christmas Spirit! Bah Humbug...




Lately, when I've strolled into Starbucks in West Hollywood, the experience has been a real bummer.

Maybe the night staff are just burnt out, who knows.

Customers have not only been encountering glum faces, but tend to be left waiting in line 'til self-absorbed disorganized staff get their butts in gear.

Normally, Starbucks employs pleasant out-going personnel, who provide service with a smile.

Now-a-days, their baristas are of the low-energy kind that man the counters at a handful of those other mediocre cafe outlets 'round town.

Notwithstanding, there is little holiday cheer inside the doors to write home about.

The only X-mas decorations I spied were those sprucing up products sprinkled about here and there in unimaginative displays on lacklustre shelves.

Yes, some things never change.

The Seattle-based coffee giant continues in their efforts to foist a myriad of goods on consumers (that they don't want or need) when they stride through the sterile doors.

No X-Mas tree. No twinkling lights.

And, nary a strain of a Christmas Carol overhead, aimed at lulling patrons into the warmth and joy of a pervasive holiday spirit which is evident elsewhere around the thriving metropolis.

Starbucks is being relegated to a lower status among coffee-lovers as a result.

Today, many patrons just slip in to check e-mail on the laptop, snap up a quick coffee on-the-go, then head off to cheerier climbs where the meaning of cozy hospitality is alive and well.

Uh-huh.

Starbucks is no longer a destination place to hook up with friends and while away an hour or two of good-natured fun.

If you ask me, Scrooge has hit Starbucks big time.

Bah Humbug!

Christmas Shopping ideas




 
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